- Post 27 November 2012
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After a record-breaking Black Friday, retailers may be in for a big Cyber Monday as well. Early results for Cyber Monday, from IBM's Digital Analytics Benchmark, show a 25.6 percent jump in online sales from this same time period over Cyber Monday 2011.
Mobile shopping is also performing well with the current number of consumers using a mobile device to visit a retailer's site at 20.4 percent. The number of consumers using their mobile device to make a purchase is at 10.1 percent.
By device, the iPhone is driving more retail shopping than any other device with traffic reaching 7.9 percent versus 6.7 percent and 5.6 percent for iPad and Android respectively. Shoppers referred from Social Networks have generated .2 percent of all online sales on Cyber Monday.
PayPal is also releasing its stats for Cyber Monday. The payments company is already seeing 196% more mobile payment volume on Cyber Monday 2012 than Cyber Monday 2011.
Traditionally, cyber Monday has been a big spending day, with $1.25 billion spent online last Cyber Monday. But this year, retailers have rolled out holiday online promotions and deal earlier, and thus, more consumers buying online Thanksgiving and Black Friday instead of visiting stores. Consumers spent over $1 billion online on Black Friday (a 26 percent increase from last year), and $633 million on Thanksgiving Day (a 32 percent increase from last year).
With those increases in spending in mind, many have forecasted lower growth for Cyber Monday. However, IBM's early data shows that consumers appear to be shopping today. We'll see how the final numbers turn out.