NEW YORK (AP) — Keyshia Cole's new album, "Calling All Hearts," is out this week. It's the follow-up to her first three albums, all platinum-sellers that had multiple R&B hits.
But this time around, Cole's lead single has not
created a buzz for the singer like it has done in the past. "I Ain't
Thru," which features Nicki Minaj, has only peaked at No. 58 on
Billboard's R&B/Hip-Hop songs chart.
Cole says she made the decision to release the song
— though her record label disagreed.
"The label didn't really want to drop the
record because they knew ... that people wanted a more intense, soulful record
from me about love and I really should have followed (their) direction,"
she said. "But I wanted that to be a statement record. It's like saying,
'I'm doing me, you know. I don't have no regrets for nothing that I'm
doing.'"
"There's no way to predict how people will
respond to things," said Ron Fair, chairman of Geffen Records. "It's
something that Keyshia really wanted to say."
Cole is following up the song with "Long Way
Down," which she says "people are gravitating more toward"
because of its mid-tempo groove and focus on love; the song was released to radio
last week.
Fair, who executive produced all of Cole's albums,
says though the pre-album buzz isn't as strong as it has been in the past, he's
not worried about the new album's first-week sales.
"The record business is so perilous right now
that it's always, for me, a case of the tortoise not the hare," Fair said.
"What will be the ultimate judgment is where this record is in a
year."
Since 2005, Cole, now 29, has secured her spot in
the R&B world, releasing hit songs about heartache and love lapses that
were reminiscent of Mary J. Blige, helping make Cole one of the field's
brightest stars. Her first album, "The Way It Is," featured ballads
like "Love" and "I Should've Cheated." In 2007 she released
"Just Like You," a Grammy-nominated album that had No. 1 hits like
"Let It Go," ''I Remember" and "Heaven Sent."
Cole says after that success she wasn't interested
in singing similar songs.
"I just think that people expect me to be, you
know, an artist that sings about just love. But I'm always growing as an artist
and I have to feed my artistry," she said.
With 2008's "A Different Me," Cole
switched up her style: The disc featured up-tempo songs that highlighted the
singer's sex appeal. While three of the CD's songs cracked the Top 10 on
the R&B charts, they didn't make a splash like those on her previous
efforts. Cole's first two albums have sold 1.6 and 1.7 million units,
respectively, while "A Different Me" only moved 1 million copies,
according to Nielsen SoundScan. So on "Calling All Hearts," Cole says
she's returning to her signature style, while adding a "grown woman"
twist at the same time.
Part of Cole's growth is due to the changes in
personal life: She disconnected with her family — famously seen on the BET
reality show "Keyshia Cole: The Way It Is" — and she started her own.
Cole had a son in March and is engaged to Cleveland Cavaliers point guard
Daniel Gibson, who is seen in Cole's music video for "Long Way Down."
"She's very much a different person having met
this wonderful man in her life ... having a baby and you know, having a stable
home life in Cleveland," Fair said.
Cole, originally of Oakland, Calif., was raised by
adoptive parents; her real mother, Frankie Lons, was a drug addict. On her
reality show, which lasted for three seasons and ended in 2008, Cole was seen
trying to balance life in both of her families while having a singing career.
Following the show, Cole's birth mother and sister,
Neffeteria Pugh, launched their own BET reality show, "Frankie &
Neffe," which was produced by Cole and lasted for one season. Earlier this
year Cole announced that she was separating herself from her biological family,
saying she "needed serenity and peace to move forward." Cole is still
in touch with her adoptive mother, Yvonne Cole, who is singing on the song
"Thank You" from the new CD.
The singer says she would film another reality show
once the dysfunction with her family ends.
"I want my sisters and my brothers and my mom
and me and us to show the world that you can change for the better," she
said.
Cole says her change has started already.
"I had a bad attitude and ... I feel like it
was a part of my life, a part of who I was at the time and I didn't really know
no better," she said. "But becoming a woman, you handle yourself
differently."
Copyright
2010 The Associated Press.
(AP
Photo/Jeff Christensen, file)
