The Chicago Cubs owe much of their identity to two factors — their 101-year drought without a World Series title and Wrigley Field.
The Cubs and automaker Toyota are working out a sponsorship deal that could put the company's logo on a sign hoisted above the left field bleachers.
It's a way to increase revenue for the Cubs under new ownership. It could also make baseball purists cringe.
Copyright 2010 The Associated Press.
The Cubs and automaker Toyota are working out a sponsorship deal that could put the company's logo on a sign hoisted above the left field bleachers.
It's a way to increase revenue for the Cubs under new ownership. It could also make baseball purists cringe.
Copyright 2010 The Associated Press.
