LOS ANGELES The frontman of the Black Eyed Peas has taken up another cause.
In collaboration with Australian photographer Russell James' "Nomad Two Worlds" art project, will.i.am has created a song that will be used in a viral music video featuring Prime Minister Kevin Rudd, celebrities like Hugh Jackman and James' images of Aborigines.
"I met Will and told him what was going on," said James, who has shot ad campaigns for Victoria's Secret. "Out of complete coincidence, Hugh Jackman and Will were working on the 'X-Men' film together, so there was a lot of synergies for different reasons. It turned out that the people working on this project were connected for all different reasons."
The video was released Thursday on dipdive.com, the Web site that will.i.am debuted the pro-Obama video "Yes We Can" to millions of online views last year. That video featured celebrities reciting lines from a speech by Obama over a will.i.am tune.
will.i.am appears in the upcoming "X-Men Origins: Wolverine" movie, which stars Jackman.
The "Nomad Two Worlds" art project, which was conceived by James, features works by Australian indigenous people about the tumultuous relationship between the Aborigines and the Australian government. It consists of traditional art, a documentary film and the viral music video featuring Rudd's apology to the indigenous people of Australia last year.
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